Discrepancies between my web analytics tools and Account Engagement Reports

Sometimes Account Engagement's report statistics show more engagement or less engagement than other analytics tools, like Google Analytics. The most common reason for this discrepancy is a difference in how third-party analytics tools measure engagement vs how Account Engagement measures engagement. For example, when looking at Landing Page reporting, third-party analytics count a page view when JavaScript code loads and runs. If the page is closed before the JavaScript has time to run, or if it is prevented from running from a browser extension or add-on, then the Third-party analytics tools typically wouldn't count the page view. It is expected behavior to sometimes see reporting discrepancies between Account Engagement metrics and your third-party reporting tools.