Account Engagement Email Compliance FAQ

NO. Using a purchased list not only goes directly against our permission-based marketing policy, but emails you send to the list are unsolicited bulk email. This is the definition of spam, and using a purchased list makes you a spammer, which can hurt your company's reputation.
 

NO. Third-party lists are not allowed, no matter where they came from. Before using this list in Account Engagement, you would need to solicit permission from each prospect through 1:1 emails (outside of Account Engagement) or a phone campaign.

NO. Just because someone followed your business on social media does not mean they consented to getting your emails. If the prospect didn't explicitly give you their email address with permission to send them marketing emails, then they didn't opt in.
 

NO. Our Permission-Based Marketing Policy states that explicit permission is required before sending marketing emails to prospects. This policy is part of our service agreement and you must abide by it to use Account Engagement. Simply including an unsubscribe link in your email does not comply with our policy -- you must obtain permission before using Account Engagement to send emails to prospects.

 

MAYBE. Tradeshow lists are a bit tricky when it comes to permission-based marketing. Although attendees may be aware that they're opting in to marketing communications, you still need to get explicit permission from them. You can send one initial email to them through Account Engagement: your email should indicate where you got their information and ask them to opt in to receive future marketing communications. Prospects who aren't opted-in cannot be emailed through Account Engagement again.

MAYBE. With a stale list (especially over a year old), we recommend running a Permission Pass to clean up your list and make sure prospects are still interested in receiving your emails. These prospects might not remember you, so it's wise to re-solicit permission from them to keep your spam complaints low.

YES! Using Account Engagement to email customers who are opted-in is totally fine. As long as you have explicit permission from the prospect, you're in the clear.

YES! Using Account Engagement to email prospects who have opted in is totally fine. As long as you have explicit permission from the prospect, you're in the clear. When in doubt, set up a Confirmed Opt-In Process, which both verifies the opt-in request and validates the email address.

Yes, but. Once you get a verbal opt in, you should email the prospect to follow up, thanking them for opting in. This way, the prospect will know why they're getting your emails and be less likely to report your emails as spam.
 

NO! This is called appending and goes against our Permission Based Marketing Policy. You also risk threatening your email reputation from the increased amount of hard bounces or spam complaints. If prospects give you explicit permission to email them, there shouldn’t be any need to guess emails.