Loading
Feature degradation | Gmail Email delivery failureRead More

Auto Populate URL for an Account Engagement Prospect's Company

Publish Date: Sep 30, 2025
Description
The Company field in a prospect record is hyperlinked so that you can find out more about the business. When a prospect fills out the Website form field, Account Engagement will use that to determine the company URL. If the Website field does not have a value, we use the prospect's email address domain (must not be a free email provider) to determine the company URL.

This table explains how Account Engagement determines a company URL in various scenarios:
Website FieldCompany Field EmptyCompany Field Complete
EmptyCompany field displays URL based on domain of the Email Address field.Company field displays the Company field value and links to URL based on domain of the Email Address field.
CompleteCompany field displays Website value.Company field displays Company field value and links to the URL specified in the Website field.

For example, if you are not collecting Website field data on your forms, and your client fills in joe@salesforce.com, the link would point to www.salesforce.com.

If you asked for Website address on your form and the prospect's email were joe@salesforce.com but he listed his website as www.pardot.com, the company link would point to www.pardot.com.

Notes

  • When Account Engagement  displays a URL in a prospect's Company field, the URL is for display only. Unless the Company field is populated by a prospect's form completion, a sync with CRM data, or manually by an Account Engagement user, automation rules or dynamic list criteria based on Company will interpret the Company field as Prospect Default Field / is empty.
  • Company field is required for Account Engagement to sync with leads in Salesforce. If the field is empty in Account Engagement, the company field value in the lead will be synced as [[Unknown]].
  • When working with Person Accounts, it is possible for Account Engagement to provide an empty Company value. See our documentation for more.
Knowledge Article Number

000384630

 
Loading
Salesforce Help | Article