Mass Email Best Practices in Salesforce Classic

This article explains how to follow mass email best practices in Salesforce Classic to ensure high deliverability and compliance with internet protocols.

Mass Mailing Tips

Follow these guidelines when sending mass email from Salesforce Classic:

• Salesforce does not support or recommend other methods of bulk emailing from Salesforce.
• Comply with all internet protocols, as mail abuse can lead to suspension of mail functionality.
• Send single emails, which are unlimited in Salesforce, when bulk email limits are a concern.
• Follow proper email etiquette and anti-spam rules.

Purchased Mailing Lists and Spam Risk

One area where internet standards are easily violated is when purchasing mailing lists. Recipients on purchased lists often have not opted in to receive commercial email. Such lists can also contain spam trap email addresses — email addresses specifically used to identify senders who do not follow opt-in practices.
Sending to spam trap addresses damages your organization's email sender reputation. Salesforce monitors mailing practices to ensure the highest possible email deliverability for all customers. Salesforce may restrict or suspend mass email functionality if these practices are violated.

UCE stands for Unsolicited Commercial Email — bulk email sent to recipients who have not explicitly opted in to receive it. Sending UCE is a violation of internet standards and can result in your domain being blacklisted.