When a Salesforce Lead is converted to an Account, Contact, and (optionally) an Opportunity, all activity history associated with the Lead is transferred to the newly created records. This includes both open activities (tasks and events that are pending) and closed activities (completed tasks and past events).
This article explains what happens to activities, notes, and attachments during Lead conversion, and how record ownership and the activity assignment are handled during the conversion process.
When a Lead is converted in Salesforce, the following transfers occur automatically:
The converted Lead record itself can no longer be viewed directly, but it continues to contribute data to Lead reports.
When you assign a new owner during Lead conversion, the following rules apply:
If your Salesforce org has custom Lead fields, that information can also be mapped and inserted into custom Account, Contact, or Opportunity fields during conversion. A Salesforce Administrator must configure this mapping before converting Leads. See: Map Custom Lead Fields for Lead Conversion.
During the Lead conversion process, Salesforce automatically updates the Last Modified Date and Last Modified By system fields on:
This occurs because the Name and Related To values on activities are updated to reflect the new Contact and Opportunity records created during conversion.
Considerations for Converting Leads
Leads: Update Details for Converted Leads in Salesforce Classic
Map Custom Lead Fields for Lead Conversion
View converted Leads
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