Workflow Rule and Process Builder: Email Alert Does Not Utilize Bounce Management — Salesforce Automations

Why Bounce Management Does Not Apply to Automated Email Alerts

This behavior is standard functionality and working as designed. If an organization has a Workflow Rule or Process Builder configured to send out an Email Alert on the Contact or Lead object, the process will not utilize the Bounce Management feature. Bounce Management works with emails sent directly from the Contact and Lead record by a user. However, if the receiving email address is invalid, the sending address will receive a Mailer-Daemon bounce notification from Salesforce.com — a notification sent automatically by a mail server when it cannot deliver an email — if these emails are not blocked by the receiving mail system.

Behavior by Reply Email Domain

This behavior applies specifically when the reply email address in My Email Settings is on the salesforce.com domain. If the email address is changed to a non-salesforce.com domain (such as gmail.com), the IsEmailBounced field on the Contact or Lead record is set to True in the same scenario.

Migrating to Salesforce Flow

Since Workflow Rules and Process Builder are deprecated, consider recreating email alert automations using Salesforce Flow. Flow provides more robust control over email actions and better integration with Bounce Management features in future releases.