Using the workflow rule, the following are the steps involved to trigger an email on the Contact's birthday.
In Salesforce Classic: Setup | Create | Workflow & Approvals | Workflow Rules | click New Rule
In Lightning Experience: Gear icon | Setup | Process Automation | Workflow Rules | click New Rule
Step 1: Select object - Contact (select the object from the drop-down) and click on Next.
Step 2: Configure workflow rule
Step 3: Click on the Add Time Trigger button, in the workflow time trigger edit page
Step 4: Specify workflow action
Note: Always check if the workflow rule is activated
See also:
Create a Workflow Rule
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