If you have created a Custom Object and a tab for it, and the tab isn't visible to your Users (non-Admin Users), first check your User's permissions.
User Permissions Needed:
Note: Some users are unable to see the tab of a custom object because the 'Launch New Custom Tab Wizard after saving this custom object' checkbox was not selected when creating the custom object. Doing so will allow users to modify the tab settings and see your new object tab.
All editions:
Professional, Enterprise, and above Editions:
If you've checked User permissions and the tab is still hidden, check the following:
000385953

We use three kinds of cookies on our websites: required, functional, and advertising. You can choose whether functional and advertising cookies apply. Click on the different cookie categories to find out more about each category and to change the default settings.
Privacy Statement
Required cookies are necessary for basic website functionality. Some examples include: session cookies needed to transmit the website, authentication cookies, and security cookies.
Functional cookies enhance functions, performance, and services on the website. Some examples include: cookies used to analyze site traffic, cookies used for market research, and cookies used to display advertising that is not directed to a particular individual.
Advertising cookies track activity across websites in order to understand a viewer’s interests, and direct them specific marketing. Some examples include: cookies used for remarketing, or interest-based advertising.