The Tag Manager permission allows users to manage tags — including renaming and deleting them. This permission is only visible in profiles after the Public Tags feature has been activated for your organization. For example, a System Administrator may need to assign Tag Manager to specific users to allow them to clean up or reorganize tags used across records. Without the Public Tags activation, the Tag Manager permission will not appear when editing profiles.
Note: The Tag Manager permission and Tags UI are only available in Salesforce Classic. Tags are not currently supported in Lightning Experience. See the idea post: Tags are not available in Lightning Experience, can this be added to LEX?
Tag Manager is a profile permission that enables users to rename and delete tags in Salesforce Classic. It is dependent on the Public Tags feature being active in your organization.
Professional, Enterprise, Unlimited, and Developer
Submit an activation request with Salesforce Support
Review the Salesforce documentation on Tags and confirm whether Public Tags is currently enabled in your organization before submitting a support request.
The Tag Manager profile permission depends on whether Public Tags has been activated for your organization.
To confirm if Public Tags has been turned on, a System Administrator should navigate to Setup:
If the Enable Public Tags section is not visible, Public Tags has not been activated and an activation request with Salesforce Support is required.
If you've reviewed all relevant documentation and still need assistance with activating this feature, please have a System Administrator create an activation request with Support.
When submitting your activation request, please include the following details in the Support Case:
Once Public Tags is activated by Salesforce Support, a System Administrator must then go to Setup > Tag Settings and enable Public Tags for the permission to appear in profiles.
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