Marketing Cloud Deliverability Options

Email Deliverability is critical to the success of any email campaign, after all, it’s what puts your emails in your subscriber's inboxes! However, setup is often complicated, there are crucial email delivery standards that must be met, and delivery itself must be constantly monitored to ensure that internal or external problems don't impact email delivery and sending reputation.

We know customers are interested in an easy-to-use solution that is also reliable, scalable, and resilient to industry changes. The Marketing Cloud makes it easy for you to set up and monitor your email deliverability across your email campaigns to ensure that your emails get to your subscriber's inbox, all while connecting to the rest of your Marketing Cloud instance. We have and will continue to improve our standard deliverability features to keep up with your needs.

Marketing Cloud Deliverability Features

The Marketing Cloud platform (MC platform) provides the following email deliverability benefits to our customers:

• Scalability - The MC platform provides shared and private IP delivery to allow customers to deliver at high rates (>2M/day) while maintaining a high sending reputation.
• Single Source - The MC platform provides customers with a single platform for all of their deliverability needs, reducing the complexity of our customer’s marketing tech stack. Even if third-party partner tools are used, the AppExchange platform insure that the partner’s tools are integrated within the Marketing Cloud user workflow and comply with MC security and privacy standards
• Trust - With Trust as a primary company value, the MC platform ensures that Security and Privacy regulations and standards or following with the processing of our customer’s data.

In addition to the standard deliverability features available, the Marketing Cloud has a network of partners with advanced deliverability tools, who are or are in the process of of becoming integrated partners via the AppExchange. The AppExchange applications work seamlessly across Marketing Cloud products and provide built-in and time-saving product experiences.

AppExchange Partners

Our Deliverability partners have developed products and features that meet the more demanding deliverability needs of many of our customers. Two primary areas in which our partner products excel are explained below

• External Data sources (Seed Lists, Blocklists, Spam Traps, Microsoft SNDS, Google Postmaster, other 3rd Party tools and dashboards) - The Marketing Cloud does not retrieve and store data from these sources, due to our focus on trust and privacy policies, but recognizes the insights that our Partner’s investment in these data sources bring to our customers.
• Ease of use (Alerts and Dashboards) - Our partners have developed monitoring features that are more extensible and easier to use than the Marketing Cloud features (although we are making investments in this area)

The matrix below lists our Deliverability partners, the most requested features that they currently deliver, and information on how to purchase these products. Partner applications that are not yet available in AppExchange can be purchased directly from the partner to use these features now. When the AppExchange version of these products launch customers will be able to use the integrated features from within the Marketing Cloud.

*Available from a partner but not included with listed AppExchange Application.

If you have more questions, open a case with Support via Salesforce Help.  To view all current and past feature retirements, see Salesforce Feature Retirement.

To read about the Salesforce approach to retiring products and features, read out Feature Retirement Philosophy.