Einstein Activity Capture (EAC) is a Salesforce feature that automatically syncs contacts and calendar events between Salesforce and a user's email account (Microsoft Outlook or Gmail). When users are assigned to a Sync Configuration that has Contacts Sync Both Ways enabled, duplicate Contacts can be created in Salesforce after users connect their email accounts.
Real-life example: A sales representative connects their Outlook account to Salesforce via Einstein Activity Capture. Within 24–48 hours, they notice that hundreds of their Contacts now appear twice in Salesforce — one set from the original Salesforce records and a duplicate set synced from Outlook. This causes data quality issues and makes pipeline management difficult.
This article explains how to stop the duplicate Contact creation and how to clean up the existing duplicates by temporarily removing users from the active EAC Sync Configuration, deleting the duplicate records, and safely reassigning users.
To resolve duplicate Contacts caused by Einstein Activity Capture (EAC), complete the five steps below in order. First, remove users from the active sync configuration to stop further duplicates. Then delete EAC permission sets, mass delete duplicate Contacts, clean up the email client Contacts folder, and finally reassign users to the configuration.
Removing users from the active Sync Configuration stops Einstein Activity Capture from continuing to sync and create new duplicate Contacts.
Note: After the initial sync, changing the Contact Filter setting is not always respected by the app — the initial settings may continue to apply. This is a known limitation.
After removing users from the Sync Configuration, delete their Einstein Activity Capture (EAC) permission set assignments to fully disconnect their email sync.
After stopping the sync in Steps 1 and 2, proceed to delete all duplicate Contacts in Salesforce.
Use Salesforce's Mass Delete tool to remove the duplicate records. For detailed instructions, see Perform Mass Deletes.
If you need additional help with mass deletion, open a new case with the Salesforce Data Management team.
On the Outlook or Gmail account of each user who was assigned to the Sync Configuration, delete the Salesforce_Sync folder located under Contacts. This removes the synced contact data from the email client side and prevents re-sync of duplicates when the user reconnects.
After cleaning up the duplicate Contacts in both Salesforce and the email client, reassign users to the Sync Configuration.
After the initial reconnection, monitor for 24 to 48 hours to confirm that duplicate Contacts are no longer being created.
If these steps do not resolve the duplicate Contact issue, open a case with Salesforce Support and provide:
000389680

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