When Marketing Cloud Connect is configured but a user's Marketing Cloud account is not linked to their Salesforce user, Salesforce Data features are unavailable — including Salesforce Data Events in Journey Builder, Send to Salesforce Reports, and Send to Salesforce Campaigns. User integration must be completed from both the Marketing Cloud side (via Setup > Users) and the Sales or Service Cloud side (via the Marketing Cloud Tab). This article covers both steps and common errors encountered during the integration process
Note: If you don't have access to perform these actions, please work with your Marketing Cloud Engagement Administrator to complete them.
If you receive the error "There was an error communicating with Salesforce, verify your connected app is set up properly and try again" after entering your Salesforce username in Marketing Cloud, your Salesforce user is likely missing required permissions. Ensure the following are configured on your Salesforce user:
Please refer to the "Marketing Cloud Connect User Types and Permissions" documentation and the "Set Up Authentication" documentation below for more information.
Additional Salesforce Help Resources:
Marketing Cloud Connect User Types and Permissions
Set Up Authentication
Marketing Cloud Connect Connected App
Connect Marketing Cloud API User in Marketing Cloud Connect
Manage Users
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