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Contact Delete - Impacts Other Applications in Marketing Cloud

Data pubblicazione: Jan 28, 2025
Descrizione
While we document our Best Practices, there are times where you may need to contact Support due to Contact Delete and the impact on your account. Learn what additional impact Contact Delete can have on the system, and what possible options are available for you. 
 
Risoluzione

Lower then Expected Results

After reviewing the Best Practice material and performing a Contact Delete operation, you may observe:
  • Lower than expected send totals
  • Lower than expected injections to Journey Builder
  • Lower than expected results returned from SQL and Data Filter Activities
  • Lower than expected records added to a Data Extension through an Import, SSJS, or API processes.
While Contacts are being suppressed for the duration established in the Contact Deletion Settings found in Contacts Configuration, and until the delete operation is completely successful, the Marketing Cloud must prevent those Contacts from being interacted with through the processes mentioned above. 

If you are observing these symptoms after performing a Contact Delete and see unexpected behavior, please open a case with Marketing Cloud Support and include the following details at minimum:
  • What activity is failing?
  • When did the activity last work?
  • What process is slow, and what do you believe is an acceptable time frame to completion?

Contact Count Overage

If you are deleting Contacts to lower the overall Contact count for billing purposes, it is important to understand what constitutes a Contact.  Through Contact Builder | Contacts Configuration | Manage Settings, ensure the Suppression Duration is set to zero. This is recommended if the Contact Delete is not for GDPR purposes and there is not legal requirement to not re-introduce Contacts within a specific window. 

Since Contact Delete processing yields to all other processes in your account, it is possible that Contacts are not immediately deleted. It is recommended to delete smaller batches of un-wanted contacts rather than a large bulk purge towards the end of the month. If an overage exemption should be requested, please engage your Account Executive or Salesperson directly, as Support cannot approve, deny or process these requests.
Numero articolo Knowledge

000390082

 
Caricamento
Salesforce Help | Article