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Marketing Cloud SMS Regulations by Market

Julkaisupäivä: Aug 20, 2023
Kuvaus
Certain markets are introducing stricter regulatory requirements to minimize unsolicited SMS messages. 
Ratkaisu

India - Domestic Messaging Landscape

Telecom Regulatory Authority of India (TRAI) has released The Telecom Commercial Communication Customer Preference Regulation
(TCCCPR) 2018 to regulate Unsolicited Commercial Communication (UCC) and create transparency in the entire process. TRAI has created 
the guidelines to enhance control, curb any fraudulent activities and provide greater safety to the end customer.

As per the revised TRAI guidelines, The system will be governed using Block-chain technology also known as Distributed Ledger Technology 
(DLT) and the whole panel entities will be interlinked with each other and the companies who want to communicate with their customers 
will now have to register themselves with Telecom Operators for sending SMS using their company documentation.

The above process has been made live in phases:
  • Phase 1 – Sender ID scrubbing – Live since June 2020
  • Phase 2 – Sender ID & Entity ID scrubbing – Live since October 2020
  • Phase 3 – Message Template ID, Sender ID & Entity ID scrubbing – Live since April 2021
  • Phase 4 – Consent ID is yet to be announced
This makes Domestic India traffic a pre-registration only destination and any traffic that does not follow compliance, will be rejected. 

To comply to the DLT guidelines and successfully send messages on the Local India route, please follow the below steps:
  1. Register your enterprise (“Principle Entity”) on the carrier DLT portals. Vodafone (VIL) is recommended as we can extend managed service if your account is on VIL portal
  2. Once your Entity registration is approved, register your Headers / Sender IDs
  3. Register your Message Templates 
  4. Once your Entity, Sender IDs and Message Templates are approved, add our Telemarketer ID: 120210000043 (ACL Mobile - a wholly owned partner subsidiary) into the portal and please share the details with Salesforce.
  5. This will allow Salesforce to process the SMS program via its India Managed Service
 

Turkey New Regulations

Transactional Traffic

  • All enterprises are allowed to send transactional messages. For TRANS/OTP traffic there is no requirement for IYS code.
  • Salesforce Requirement: NOC letter from the end enterprise is required for pre-registration.
 

Marketing Traffic

  • Due to the Turkish Data Protection Authority (KVKK), all the companies who send marketing traffic must have a local entity and subscriber data must be stored in Turkey. This does not restrict processing of data outside of Turkey.
  • Enterprises can continue to work with Salesforce to process and deliver their messages.
  • Regulatory requirements- New consent policy for marketing traffic in Turkey(companies with MERSIS registration and local entity):
    • Due to Turkish Data Protection Authority (KVKK), a company called Ileti Yönetim Sistemi (IYS) https://iys.org.tr/ has the responsibility to store the permissions required by the service providers (real and legal persons who provide commercial communication using calls, messages, emails, etc.) before the commercial electronic messages to be sent to the recipients.
  • Once the enterprise has an IYS account they can select Sinch Turkey (Salesforce partner) as service provider.
  • Enterprises have the responsibility to unsubscribe numbers and maintain their data on IYS.
  • Salesforce Requirement: All senderIDs should be related to end brand and the NOC letter must be signed by the end brand directly (not by aggregators). Providing the IYS code to Salesforce in the NOC letter is required.
 

UAE - Consent Management Service (CMS)

  • Govern sender IDs registration
  • Track consent by end users for specific brands
  • Enterprises sending messages into UAE is expected to register for an account, register their preferred sender IDs and upload consent information from their end users
  • All marketing content must end with opt out message to 7726. 7726 is a code used by the carriers to manage nationwide opt out. The format of optout should be “B <sender ID> to 7726 to opt out”. Example, “text B AD-SFMC to 7726 to opt out” must be appended to the suffix of the message content. 
  • Launch date tentative: 1 May 2021
  • Even though the platform is not live yet, Enterprises should start to prepare their consent data to upload when the carriers launch it
 

Ecuador

  • Due to new restrictions put in place, promotional/marketing traffic is not supported.
  • Promotional Sends to Ecuador are expected to be blocked
  • Transactional SMS remain supported via international long code
Knowledge-artikkelin numero

000390247

 
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