Hyperforce: Marketing Cloud Engagement Einstein Services’ Migration to Hyperforce FAQs

Migrating to Hyperforce

What is Hyperforce?

• Hyperforce is the new infrastructure supporting Salesforce Customer 360. It powers our platform and apps and includes regional data residency.

• Salesforce’s public cloud partners help us expand quickly and provide local data storage. Hyperforce enables Salesforce’s growth through common tools, deployment patterns, security practices, and software development processes.

Why are Einstein services migrating to Hyperforce?

• Hyperforce powers the next phase of growth by unlocking markets in additional countries.

• Deploying Einstein to Hyperforce Instances on Amazon Web Services (AWS) provides a consistent, scalable, and trusted infrastructure with reduced latency and high availability.

Marketing Cloud Engagement Einstein Migration

Who does this impact?

All active non-United States customers who have turned on Marketing Cloud Engagement’s Einstein services.

Which Einstein services are moving to Hyperforce?

Marketing Cloud Engagement Einstein services are moving to Hyperforce. Some of Einstein’s features run across multiple infrastructures and can’t fully migrate. Refer to the section, “Which services have partial migration?” for more details. 

In January 2023, the following Marketing Cloud Engagement Einstein service moved to Hyperforce:

• Einstein Send Time Optimization for Marketing Cloud Engagement

The Einstein services listed below don’t have a confirmed date for moving to Hyperforce: 

• Einstein Content Selection

• Einstein Content Tagging

• Einstein Copy Insights

• Einstein Engagement Frequency

• Einstein Engagement Scoring for Email (formerly branded as Predictive Scoring) & MobilePush

• Einstein Messaging Insights

• Einstein Overview

When is the Einstein migration happening and is there downtime?

• Starting in January 2023, Marketing Cloud Engagement Einstein migrates to Hyperforce. The first service migrating is Einstein Send Time Optimization.

• After the first Einstein service is migrated, the next service will follow in April 2023 until all Marketing Cloud for Einstein services are migrated.

• The migration will not cause any additional downtime.

Which services have partial migration?

• Einstein Copy Insights

  • The Emotional Tone Widget in Einstein Copy Insights doesn’t offer data residency in all Hyperforce regions. 

  • The Emotional Tone Widget is processed in the United States or Ireland. Refer to our Infrastructure and Subprocessor documentation for more information.

  • The Emotional Tone Widget can’t be activated or deactivated independently in the  Einstein Copy Insights service.

General

Does this affect other Marketing Cloud services and products that I use?

• There isn't an impact on other Marketing Cloud services.

Will this migration impact my other Salesforce services?

• No, these migrations are handled separately.

Do I take any action before or after the migration?

• No action is required.

Does my Einstein data location change? If so, to where?

• Customers’ data moves from AWS in Ireland to AWS in Germany. 

NOTE: Customer data resides in both Amazon Web Services (AWS) Ireland and Amazon Web Services (AWS) Germany until all Marketing Cloud Engagement Einstein services are fully migrated to Hyperforce. Salesforce is in the planning phase, and we don’t have a definitive completion date for all services. 

The Salesforce team is taking a phased approach to providing data localization to customers. The primary focus is to enable infrastructure built out for all non-United States customers. Once Hyperforce is enabled, Salesforce will enable data localization through region-specific hosting.

How are my Einstein services impacted by this change? 

• Outside of the data migration, there’s no impact on functionality.

How do I know when the Einstein migration is complete?

• This FAQ document provides updates for reference. 

NOTE: This document is for informational purposes only, and isn't part of any legal or otherwise binding agreement. The policies and practices described in this document are subject to change at Salesforce's sole discretion.