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Marketing Cloud Engagement | How to Update Subscriber Email Addresses

Fecha de publicación: Nov 28, 2025
Descripción

Explains how to update subscriber information in Marketing Cloud Engagement using Email Studio or Automation Studio when a customer updates their email address. For small numbers, update manually; for large numbers, use the Import feature for efficiency.

Solución

Updating a Small Number of Email Addresses

Steps:
  1. Navigate to Email Studio > Subscribers > All Subscribers.
  2. Use Search to locate the subscriber, or select the subscriber directly from the list. update the email address in the General tab.

 

Updating a Large Number of Email Addresses

Use the Import feature to add or update subscribers in bulk.

 

Important:
The import overwrites data based on the contents of the import file. Verify the file carefully before proceeding to avoid unintended updates.

 

Method 1: Using the Import Wizard
Steps:
  1. Navigate to Email Studio > Subscribers > All Subscribers.
  2. Click Import, then proceed through the Import Wizard.
  3. Configure the settings according to your requirements:
    • To import a locally saved file, select the file from your computer.
    • For files over 20 MB, upload to the FTP server and enter the file name under FTP.
    • Set the data format to match your file.
  4. Map the attributes.
  5. Check Send email on import completion to receive a notification email when the import finishes.
 
Method 2: Using an Import Activity in Automation Studio
Steps:
  1. Navigate to Automation Studio > Activities > Create Activity.
  2. Select Data Copy or Import.
  3. Enter an activity name.
    • Check the notification email recipient to receive an email when the import completes.
  4. Select the location of the file uploaded to the FTP server and enter the naming pattern.
    • If the naming pattern does not match, you cannot proceed to the next step.
  5. Under Destination, select the subscriber list.
    • Selecting All Subscribers under My Subscribers enables import to all subscribers.
  6. Select the data action and mapping method.
  7. Verify all settings are correct, then finish.
Número del artículo de conocimiento

000390794

 
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Salesforce Help | Article