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Capture Marketing Cloud RMM replies in a Data Extension

Publish Date: Oct 14, 2024
Description
The following steps can be followed to capture RMM replies into a data extension:
Resolution

1) Create a data extension with fields to capture the data.

Example:
Data extension name: "Replies"
Fields: "SubscriberID", "Email", "reply", "JobID, "BatchID"


2) Create an email that contains AMPScript to insert the reply information into the Data Extension. Example script:

%%[
Set @subscriberID = _RMM_SubscriberID
Set @email = _RMM_RecipientEmailAddress
Set @reply = _replycontent
Set @jobid = _RMM_JobID
Set @batchid = _RMM_BatchID
InsertDE ('Replies', 'SubscriberID', @subscriberID, 'Email', @email, 'reply', @reply, 'JobID', @jobid, 'BatchID', @batchid)
]%%

3) Create a Triggered Send that uses the email created in Step 2.

4) Create a Sender Profile to use with the Triggered Send created in Step 3 that uses custom RMM settings and choose the newly created Triggered Send as the "Forward using triggered send" option.

Additional RMM personalization string can be found here.

Knowledge Article Number

000392599

 
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Salesforce Help | Article