Get key lessons learned and best practices from experts in the field on Collaborative Forecasting in Sales.
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Recommendations to Get You Started
Considerations Before ImplementationBefore you begin deploying Collaborative Forecasting in your Sales, here are some key lessons learned and best practices from experts in the field. There are a lot of moving parts when it comes to enabling this feature to ensure you get the most value from it. Get Familiar with Forecasting A good forecast, sales or otherwise, helps you make better decisions about the future. Every forecast needs to rely on an opportunity and pipeline management approach, which is the process of creating opportunity stages, entry and exit criteria to move from stage to stage, and a sales coaching process to help sellers effectively move opportunities through the pipeline. • If you need to take a moment and focus on opportunity management, start with the Manage Your Opportunity Pipeline trailmix. • To start things off right, we recommend you review Configure Collaborative Forecasts. • Then, if you are a Premier or Signature Success Plan customer, we recommend you register for the Get the Most Out of Forecasting webinar. • If a quick demo is more your speed, check out the Forecasting guided tour. Now, where to begin? Hey, look! A list to help you get started. • Create a rollout process for your organization. • Identify your training and communication strategy. • Establish a consistent opportunity management process based on your company’s go-to-market strategy. • Define an opportunity’s entry and exit criteria to move from stage to stage and guide users with Path. • Determine your strategy for setting up Collaborative Forecasting in your Salesforce instance. • Align forecast categories and probabilities to opportunity stages. • Set up your reports to run your business. Review this guide for using Collaborative Forecasts Reports. Implementing Collaborative Forecasts in Salesforce Using Collaborative Forecasts, sales teams can project and plan their sales cycles from pipeline to closed sales so that they can manage expectations. To begin your setup of Collaborative Forecasting, download this Collaborative Forecasting Implementation Guide and start your journey. Keep the Momentum Going Whether you are just getting started with Collaborative Forecasting or want to explore more ways to improve your revenue pipeline, we’ve got resources for you to keep the momentum going. • Take this Sales Territories and Forecasting trail to learn how to create balanced territories and forecast sales effectively with the Sales platform. • Get proven forecasting techniques from a seasoned sales leader in this 5 Sales Forecasting Techniques for Predictable Revenue. • Sales forecasting is both an art and a science. Read this article to take a deep dive in how to forecast like a pro:Complete Guide to Building a Sales Forecast article. • Explore Salesforce events for any upcoming sessions on forecasting or pipeline management.
As you can imagine, that’s not efficient. Alex has asked Margaret to find a better way. Lucky for Margaret and Evermore Tech, Collaborative Forecasting is their answer. First, Margaret did some research and learned more about getting started with Collaborative Forecasting. Since they group their products into families, they need to be able to forecast by product type and opportunity revenue. Sales reps sell as a team and split the credit, so Margaret determined they needed to set up opportunity teams to allow for opportunity splits in their forecasts. Next, Margaret set up a meeting with Alex, the sales teams, and their leaders to discuss how they project their forecasting. Margaret then did an end-to-end mapping of the complete sales process and presented a demo on how Collaborative Forecasting would benefit them. The sales teams were absolutely thrilled to learn how much time they would save by not having to manually track this! After meeting with the sales teams, Margaret was able to make several critical decisions about which dates to base forecasts on, which opportunity fields to include, and what columns to display in her forecasts. With her forecasting parameters set, she then built a custom forecasting page to meet Evermore Tech’s unique needs. With momentum on her side, Margaret enabled their sales teams to use Collaborative Forecasting so now reps can see their expected sales revenue based on the gross rollup of their opportunities. To set Alex up for success in managing the company’s forecast, Margaret completed this Trailhead project to understand how to create reports and dashboards for sales and marketing managers. Armed with this new knowledge, Margaret then built relevant sales dashboards for their sales leaders. Now Alex starts his day off with a customized dashboard that allows him to compare, evaluate, and dissect sales data to help drive business decisions. And, the sales reps couldn’t be happier to see all their deals and projected forecasts in one location. |
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