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Personalization Mobile SDK location data

Publish Date: Sep 27, 2025
Description

Interaction Studio collects latitude and longitude data for users which can be used to target users based on location and to create user segments based on location. 

Resolution

Latitude/Longitude are not collected directly from the mobile device. The location data is collected from the IP address, similar to the WebSDK. However, the location information for a mobile IP address is far less accurate as it may cover a wider area or change to a completely different geographic area. 

Latitude/Longitude are currently not available for use in Dynamic Message Content (DMC) or Advanced Dynamic Message Content (ADMC)

Knowledge Article Number

000392890

 
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