Interaction Studio collects latitude and longitude data for users which can be used to target users based on location and to create user segments based on location.
Latitude/Longitude are not collected directly from the mobile device. The location data is collected from the IP address, similar to the WebSDK. However, the location information for a mobile IP address is far less accurate as it may cover a wider area or change to a completely different geographic area.
Latitude/Longitude are currently not available for use in Dynamic Message Content (DMC) or Advanced Dynamic Message Content (ADMC)
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