Digital Engagement SMS Messaging Reference: Messaging Regulations by Country (Ireland)

Messaging considerations differ by geography and carrier. The following are highlights specific to Ireland:

Including the country prefix is suggested for mitigating the restrictive filtering in place with local number sender IDs.

Considerations and Best Practices:

• Consent – Outbound messaging should only occur with prior opt-in consent from each message recipient (account owner) 
• Keywords – Campaigns should support keywords HELP (support) and STOP (opt-out or unsubscribe) at low or no cost, and in recipients’ local language
• Hours – Commercial SMS messages sent during a recipients’ daytime hours unless urgent
• Registries – Shouldn’t be contacted if they are on the do-not-call or do-not-disturb registries

Ordering / Pre-Registration and Other Information:  

• Pre-Registration – The following information is required before an order can be placed:  Service description - provide what are the intended applications and how does this service work, expected volumes, and expected MO/MT ratio.

Salesforce recommends that customers familiarize themselves with the legislation of the target market to ensure compliance with all applicable laws.

The legal regulatory body governing telecommunication systems in this country may fall under Commission for Communications Regulation (ComReg) and EU General Data Protection Regulation.  Failure to comply may result in actions taken by the governing body (for example, warnings, fines, and account suspension).

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