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Digital Engagement SMS Messaging Reference: Messaging Regulations by Country (Philippines)

게시 일자: Sep 11, 2023
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Philippines

Messaging considerations will differ by geography and carrier, and need to be considered for where you are to utilize business messaging.  Following are some highlights specific to this country.
Many carriers are filtering non-local numeric Sender IDs. 

Considerations and Best Practices:  

  • Consent – Outbound messaging should only occur with prior opt-in consent from each message recipient (account owner); specifically called out for:
    • Campaigns
    • Advertisements (commercial/promotional)
    • Surveys and broadcast/push messages
  • Keywords – Messaging for keywords HELP (support) and STOP (opt-out/unsubscribe) at low or no cost, and in recipients’ local language
  • Hours – Commercial SMS messages sent during a recipients’ daytime hours unless urgent
  • Registries – Should not be contacted if they are on the do-not-call or do-not-disturb registries
  • Content
    • Strictly prohibited adult-related, alcohol, drugs, elections, political, gambling, and tobacco advertising
    • Messaging consisting  of content related to products and service promotions, financial loans or real estate offers are considered SPAM and will be filtered/blocked by the carriers
​​​​​Ordering / Pre-Registration and Other Information:  
  • Opt-Out Requirements – Public Telecommunication Entities (PTEs)/ Content Providers should provide the ability for future opt-out methods for subscribers. 
  • Subscription Reminders – Sent weekly for daily subscriptions, monthly for weekly subscriptions.
Salesforce recommends that customers familiarize themselves with the legislation of the target market to ensure compliance with all applicable laws.

The legal regulatory body governing telecommunication systems in this country may fall under National Telecommunications Commission (NTC), Public Telecommunications Policy Act of the Philippines (Republic Act No. 7925), Data Privacy Act of 2012 (Republic Act No. 10173) (“DPA”) and Consumer Act of the Philippines (Republic Act No. 7394).  Failure to comply may result in actions taken by the governing body (e.g. warnings, fines and account suspension).
515

International Dial-In Code
+63
 
Number Type
A2P Long Code
 

Major Carriers
BayanTel, Globe, Red Mobile, Smart, Sun Cellular
 
Unicode
Majority of carrier networks support unicode
 
Concatenated messages
Majority of carrier networks support concatenated messages
 
<<Return to Messaging Regulations by Country List




 
Lack of adherence can result in fines and/or blocked messaging that is outside the control of Salesforce.

Any data or reference (“data”) contained herein does not constitute or convey legal advice and should not be used as a substitute for obtaining legal advice from qualified counsel.  Use of an access to this data does not create an attorney-client relationship.
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