Loading

Digital Engagement SMS Messaging Reference: Messaging Regulations by Country (Singapore)

게시 일자: Feb 20, 2023
상세 설명

Singapore

Messaging considerations will differ by geography and carrier, and need to be considered for where you are to utilize business messaging.  Following are some highlights specific to this country.
No additional restrictions other than the standard best practices denoted, however, this should be confirmed with country-specific regulatory bodies.

Important note regarding Singapore long code registration
Please be advised that all Singapore long codes (existing and new) must now be preregistered in Singapore. All customers must now register on the Singapore SMS Sender ID Registry (SSIR) which is managed by the Singapore Network Information Centre (SGNIC), a wholly-owned subsidiary of the Infocomm Media Development Authority (IMDA). Salesforce cannot assist in the registration process and customers are obligated to complete registration directly on the SSIR portal prior to sending with Salesforce. SMS messages sent with a non-registered FromName will be blocked from 31st January 2023.


Considerations and Best Practices:  

  • Consent – Outbound messaging should only occur with prior opt-in consent from each message recipient (account owner) 
  • Keywords – Campaigns should support keywords HELP (support) and STOP (opt-out/unsubscribe) at low or no cost, and in recipients’ local language
  • Hours – Commercial SMS messages sent during a recipients’ daytime hours unless urgent
  • Registries – Should not be contacted if they are on the do-not-call or do-not-disturb registries
Salesforce recommends that customers familiarize themselves with the legislation of the target market to ensure compliance with all applicable laws.

The legal regulatory body governing telecommunication systems in this country may fall under Info-communications Media Development Authority of Singapore (IMDA), Personal Data Protection Act Overview - PDPC and The Spam Control Act, Chapter 311A ("SCA").  Failure to comply may result in actions taken by the governing body (e.g. warnings, fines and account suspension).
525

International Dial-In Code
+65
 
Number Type
A2P Long Code
 

Major Carriers
MobileOne (M1), Singapore Telecom (SingTel), StarHub, TPG Telecom
 
Unicode
Majority of carrier networks support unicode
 
Concatenated messages
Majority of carrier networks support concatenated messages
 
<<Return to Messaging Regulations by Country List




 
Lack of adherence can result in fines and/or blocked messaging that is outside the control of Salesforce.

Any data or reference (“data”) contained herein does not constitute or convey legal advice and should not be used as a substitute for obtaining legal advice from qualified counsel.  Use of an access to this data does not create an attorney-client relationship.
Knowledge 기사 번호

000393753

 
로드 중
Salesforce Help | Article