Digital Engagement SMS Messaging Reference: Messaging Regulations by Country (Taiwan)

Taiwan

Messaging considerations will differ by geography and carrier, and need to be considered for where you are to utilize business messaging.  Following are some highlights specific to this country.

Sender IDs on all Taiwan carriers will be overwritten with random numeric equivalents.  The following extension character set |^€{}[~]\ in the GSM 7-bit characters are replaced with triangle symbols.

Non-local numeric Sender IDs  will be overwritten into generic alphanumeric downstream from Salesforce to facilitate message delivery.  Local number Sender IDs will not be affected.

Considerations and Best Practices:  

• Consent – Outbound messaging should only occur with prior opt-in consent from each message recipient (account owner) 
• Keywords – Campaigns should support keywords HELP (support) and STOP (opt-out/unsubscribe) at low or no cost, and in recipients’ local language
• Hours – Commercial SMS messages sent during a recipients’ daytime hours unless urgent
• Registries – Should not be contacted if they are on the do-not-call or do-not-disturb registries

Salesforce recommends that customers familiarize themselves with the legislation of the target market to ensure compliance with all applicable laws.

The legal regulatory body governing telecommunication systems in this country may fall under National Communications Commission (NCC) and Personal Data Protection Act ("PDPA").  Failure to comply may result in actions taken by the governing body (e.g. warnings, fines and account suspension).

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