Why Markers Plot Incorrectly When Geocoding from Salesforce Maps

This article answers the question: why do markers plot in the wrong location when Salesforce Maps geocodes an address, and what does Salesforce Maps Support cover? The sections below list the common geocoding causes and the items that Support does not cover.

Common Geocoding Issues and Their Causes in Salesforce Maps

• A marker plots in the middle of a street if the house number is not found but the street is determined to be the best match.
• If the best match is the zip or postal code, the marker is plotted at that location. This is typically a post office location or the center of the zip code.
• If the state, province or country is the best match, the marker likely plots at the respective capital city.
• Markers plot off the western coast of Africa because the latitude and longitude both have a value of '0'. These values need to be null for geocoding to take place with Salesforce Maps, because the engine recognizes (0,0) as valid map coordinates.
• New construction addresses plot incorrectly or not at all. This usually occurs when the data has not been provided to the vendor. The time it takes for the vendor to receive and publish new address information varies based on processes at the local and state level.

Items Not Covered by Salesforce Maps Support

• Address data validation
• Troubleshooting more than 5 addresses (you must provide the desired address location and a cited source)
• Data Integration Rules