When you login to Salesforce and navigate to Data 360 (formerly Data Cloud), you should see some additional tabs along with the Home. For example, Data Streams, Activations, Segments, etc.
If you do not see any Navigation items other than Home, please follow below steps:
If the tabs are not visible on the Add Nav Item, follow below steps:
Refresh the page and you should be able to access the tabs.
Note: If you have reviewed the above details and are still not able to access the Segments, Activations or Activation Targets tab, please contact your Account Executive to ensure that you have purchased the Segmentation and Activation add-on license. As outlined in Feature Availability in Data 360 and Customer Data Platform, Data 360 orgs contracted with a Data 360 license require the Segmentation and Activation add-on license to access related functionality. See Data 360 Standard Editions and Licenses for more information about Data 360 licenses.
Running list of Data Cloud objects that can be granted for tab visibility:
Please note that this is not a complete list and is for reference where helpful.
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