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Marketing Cloud - MobilePush Detail Extract Report Output

Publiseringsdato: Nov 8, 2024
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Learn what fields and types of data are included in the files that result from the MobilePush Detail Extract Report.
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The MobilePush Detail Extract Report allows you to garner deeper insight into how your Push messages are performing amongst your subscriber base, allowing you to better understand your customers and reach them where and when it matters most. Below are the columns included on the report along with data type, character length and a brief description of each dimension and measurement.

 

Field NameDescriptionData Extension Data TypeData Extension Character Length
AppNameName of the mobile app message was sent to; configured in MobilePush AdministrationText32
MessageNameName of the sent message.
This field is populated by the name of the Push Activity in Journey Builder.		Text100
MessageIDID number of the sent messageNumber 
CampaignsName of the campaign associated with the sent messageText64
DeviceIdID of the device that received the message. The Device ID is a unique identifier assigned to a specific mobile device owned by a contact.Text125
DateTimeSendDate and time that the message was sentDate 
MessageContentContent of the message. This field shows AMPscript if used.Text4000
MessageOpenedWhether the message was opened on the device corresponding to the Device IDText13
OpenDateWhen the message was openedDate 
TimeInAppHow long the user spent in the app after opening the message. Measured from the time the subscriber opens the app to the time the app goes into the background.Number 
PlatformOperating system of the deviceText50
PlatformVersionVersion of the operating systemText50
StatusStatus of the send job at the device level. This field tells you whether the job succeeded or failed for the device.
Expected values are Success, Failed, and Blank only if there’s no returned data on the send.		Text13
ServiceResponseLists any errors with the send.Text256
GeofenceNameNames of all geofence locations associated with the messageText4000
TemplateTemplate of the sent message: Outbound, Location Entry, Location Exit, or Beacon, In-app, InboxText50
FormatFormat of the sent message: Application Alert or Application Alert & Landing PageNumber 
PageNameSubject field of the cloud page that is associated with the messageText4000
PushJobIdID of the job to use when troubleshooting with supportText40
SystemTokenUnique key that is used by Google or Apple to identify the device for sendingText2000
InboxMessageDownloadedDate and time the message was downloadedDate 
InboxMessageOpenedDate and time inbox message was openedDate 
IosMediaUrl Text4000
AndroidMediaUrl Text4000
MediaAlt Text4000
ContactKeyID of the contact that owns the device that received the message but not the ID of the device; one contact could have multiple devices. The ContactKey matches the Contacts and Devices ID. The ContactKey indicates the subscriber associated with the device when the message is sent. Text127
RequestIdMarketing Cloud’s unique identifier for every requestText40
Flere ressurser

Note: The exported data itself may be text/csv, but the Data type and the length information provided in the table above can be useful as a reference when you use it as a secondary report source via Data Extention or other tools. 

 

Knowledge-artikkelnummer

000395722

 
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Salesforce Help | Article