Marketing Cloud Engagement Data Storage, Automations & API Entitlements

The table below outlines the default allocations granted by edition.

* Information provided for illustrative purposes only. Contact your AE or visit the Product Terms Directory at https://ptd.salesforce.com/ to determine your specific entitlements.

Marketing Cloud Contacts

Purchasing additional Contacts credits your tenant with additional Contacts entitlements AND additional data extension storage, automation and API calls entitlements. For each unit of additional Contacts purchased, +0.01 GB of data extension storage, +25 automation, and +5,000 API calls are granted to your tenant for use.
 

Example*

Northern Trail Outfitters purchased the following Marketing Cloud Engagement products:

• Enterprise Edition, Quantity = 1
• Additional Super Messages (1,000), Quantity = 50,000
• Additional Contacts (1,000), Quantity = 10,000

Feature allocations are determined as the following:

• Super Messages = 150,000,000 [Enterprise Edition] + 50,000 [Additional Super Messages] X 1,000 = 200,000,000
• Contacts = 500,000 [Enterprise Edition] + 10,000 [Additional Contacts] X 1,000 = 10,500,000
• Data Extension Storage (GB) = 100 [Enterprise Edition] + 10,000 [Additional Contacts] X 0.01 GB = 200 GB
• Automations = 100,000 [Enterprise Edition] + 10,000 [Additional Contacts] X 25 = 350,000
• API Calls (per year) = 200,000,000 [Enterprise Edition] + 10,000 [Additional Contacts] X 5,000 = 250,000,000

Best Practices

It’s recommended to check your tenant’s usage of Contacts, Data Extension Storage, Automation, and API Calls monthly to ensure your data and processes are configured and working as expected. Be sure to set retention policies on data extensions, batch API calls where applicable, and plan out your automation schedules to stay within your feature entitlements.
 

Feature Usage Reports

• For more information on your tenant’s Super Message and SMS / MMS message multipliers, please see the documentation: Multipliers for Marketing Cloud
• For more information on your tenant’s Contacts count, please see the documentation: Contacts Count Report in Analytics Builder
• For more information on your tenant’s Data Extension Storage (GB) usage, please see the documentation: Data Extension Storage Usage
• For more information on your tenant’s Automation usage, please see the documentation: Automation History and Health
• For more information on your tenant’s API Calls usage, please contact your AE to request a report and see the documentation: API Call Volume History and Health
• For more information on your tenant’s Business Units, please see the documentation: Create a Marketing Cloud Business Unit
• For more information on your tenant’s Users, please see the documentation: View Users