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Marketing Cloud Audience Studio Retirement

Publiceringsdatum: Apr 12, 2025
Beskrivning

Original Publication Date - January 26, 2024

Salesforce is retiring the following Audience Studio products (“Audience Studio Products”) on February 1, 2024.

Marketing Cloud Audience Studio Products

 

13 Month Lookback - Audience Studio - Marketer/MCA (per 1 Million DCEs)Audience Studio - Training Specialist - 0 Rate
13 Month Lookback - Audience Studio - Marketer/MCA (per 1 Million DCEs) -LPCustomer Journey - Audience Studio - Renewal Only
13 Month Lookback - Audience Studio - Marketing Audiences (per 1k Contacts)Custom Indexing - Audience Studio
13 Month Lookback - Audience Studio - Publisher (per 1 Million DCEs)Data Activation - DSP - SP - DMP - Renewal Only
13 Month Lookback - Audience Studio - Publisher (per 1 Million DCEs) - LPData Activation - Email - SP - Audience Studio
3rd Party Data Impressions - Audience StudioData Activation - SSP - SP - DMP - Renewal Only
6 Month Lookback - Audience Studio - Marketer/MCA (per 1 Million DCEs)Data Capture - API - Audience Studio
6 Month Lookback - Audience Studio - Marketer/MCA (per 1 Million DCEs) - LPData Feed - Extended CDIM - Audience Studio
6 Month Lookback - Audience Studio - Marketing Audiences (per 1k Contacts)Data Sentry (Supported Partners) - Audience Studio
6 Month Lookback - Audience Studio - Publisher (per 1 Million DCEs)Data Studio - Buyer Only
6 Month Lookback - Audience Studio - Publisher per 1 Million DCEs) - LPData Studio Contributor Data Cost
Additional Contacts - Audience Studio - Marketing Audiences (1,000)Data Studio Data Usage
Additional Contacts - Audience Studio - OveragesData Studio - Marketer
Additional Data Collection Event DCE (1 Million) - Audience Studio - MCAData Studio Platform Fees
Additional Data Collection Event DCE - Audience Studio - OveragesData Studio - Publisher
Additional Data Collection Events (1 Million) - Audience Studio - MarketerData Studio - Seller Only
Additional Data Collection Events (1 Million) - Audience Studio - PublisherData Studio - Standalone
Additional Instance - Audience Studio Marketer/PublisherDMP - Curriculum Developer
Additional Instance - Audience Studio - Marketing AudiencesDMP Overages (non DCE)
Additional Instance - Audience Studio Multichannel AudiencesDMP Platform Fees
Interchange MinimumEinstein CDIM - Audience Studio
Additional Profiles - DMPEinstein CDIM - Audience Studio - Marketer (per 1 Million DCEs)
Additional Segments - Audience Studio - Marketer Basic (500)Einstein CDIM - Audience Studio - Marketer (per 1 Million DCEs) - LP
Additional Segments - Audience Studio - Marketer Professional (500)Einstein CDIM - Audience Studio - Publisher (per 1 Million DCEs)
Additional Segments - Audience Studio - Marketing Audiences (500)Einstein CDIM - DMP - Publisher (per 1 Million DCEs) - LP
Additional Segments - Audience Studio - Multichannel Audiences (500)Einstein Segmentation - Audience Studio
Additional Segments - Audience Studio - Publisher Basic (500)Einstein Segmentation - Audience Studio - Marketer (per 1 Million DCEs)
Additional Segments - Audience Studio - Publisher Professional (500)Einstein Segmentation - Audience Studio - Marketer (per 1 Million DCEs) -LP
Additional Segments - Data Studio - Buyer Only (25)Einstein Segmentation - Audience Studio - Publisher (per 1 Million DCEs)
Additional Segments - Data Studio - Marketer (25)Einstein Segmentation - DMP - Publisher (per 1 Million DCEs) - LP
Additional Segments - Data Studio - Publisher (25)Extended Data Feed - Transactions - Audience Studio
Additional Segments - Data Studio - Seller Only (25)Extended Data Feed - Transactions - Audience
Additional Segments - Data Studio - Standalone (25)First Party Import - Bulk Upload Segments - DMP
Additional Standard Data Activation Partners - Audience Studio (5)Frequency Distribution Report - Audience Studio
Audience Studio - Marketer - Basic EditionMachine Discovery - Pattern Map (MDS) - Audience Studio - Renewal Only
Audience Studio - Marketer - Professional EditionProspecting - Audience Studio
Audience Studio - Marketing AudiencesProspecting - Audience Studio - Renewal Only
Audience Studio - Multichannel Audiences EditionPublisher Campaign Performance Report - Audience Studio
Audience Studio - Training SpecialistSalesforce Data Management Platform DMP - Forecasting Only - Internal Only
Segment - Heartbeat - Audience Studio (500)Segment Building - People Populations (Uber ID) - Audience Studio
Audience Studio - Publisher - Basic EditionSegment Feature - Estimation Service - Audience Studio
Audience Studio - Publisher - Professional EditionSegment Feature - Extension - Audience Studio


What does this change mean for me? 

On February 1, 2024, you will no longer be able to access the Audience Studio application, and all associated customer data will be deleted in accordance with our Trust and Compliance Documentation.  

Since the Audience Studio products will no longer be available after February 1, 2024, Salesforce is offering a swap into different, eligible Salesforce products for the duration of your current Audience Studio product(s) subscription. Note that swap-eligible products may be subject to additional terms.

What action should I take before February 1, 2024? 

Salesforce recommends retrieving your existing Audience Studio data at least 30 days before February 1, 2024.  Customer data via the Standard or Extended (where applicable) data feeds and our Consent Audit Logs and Dissent Lists is available for customer retrieval during the tenure of your contract and for 30 days following the product retirement or termination date of the contract. These feeds must be enabled by engaging with the Audience Studio Help Portal before termination, or they will be inaccessible.

We will reach out to you to discuss swap options into a different Salesforce product and help answer any questions that you may have about this retirement. If you have any questions in the meantime, please reach out to Customer Support at help@krux.com or your Account Executive.

Salesforce recommends uploading your billing reports for November 2023 and December 2023 as soon as they are available. We will share further communication on how to send your usage billing reports for November 2023, December 2023, and January 2024.

Your success remains our #1 goal, and we look forward to working with you to help you achieve your goals with Salesforce.

If you have more questions, open a case with support via Salesforce Help or contact your Salesforce account team. To view all current and past retirements, see Salesforce Product & Feature Retirements.

 

For more information about Salesforce’s approach to retiring products and features, read our Product & Feature Retirement Philosophy.

Knowledge-artikelnummer

000879892

 
Laddar
Salesforce Help | Article