Loading
Feature Disruption - Service Cloud VoiceRead More
Feature degradation | Gmail Email delivery failureRead More

Data 360: Attributes encoded when passing data to Meta (Facebook / Instagram) and Google in Activation.

Publish Date: Nov 12, 2025
Description
The following attributes are SHA256 hashed prior to being sent to Meta for matching to a Customer List Custom Audience
  • Name & Address Info (First Name, Last Name, City* & Zip Code)
  • Gender
  • Email Address
  • Phone Number (E164 Formatted)
Both Google and Meta activation use SHA256-hashed email address as the primary match key.
Knowledge Article Number

000923348

 
Loading
Salesforce Help | Article