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Data 360: Attributes encoded when passing data to Meta (Facebook / Instagram) and Google in Activation.

Date de publication: Nov 12, 2025
Description
The following attributes are SHA256 hashed prior to being sent to Meta for matching to a Customer List Custom Audience
  • Name & Address Info (First Name, Last Name, City* & Zip Code)
  • Gender
  • Email Address
  • Phone Number (E164 Formatted)
Both Google and Meta activation use SHA256-hashed email address as the primary match key.
Numéro d’article de la base de connaissances

000923348

 
Chargement
Salesforce Help | Article