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Data 360: Attributes encoded when passing data to Meta (Facebook / Instagram) and Google in Activation.

公開日: Nov 12, 2025
説明
The following attributes are SHA256 hashed prior to being sent to Meta for matching to a Customer List Custom Audience
  • Name & Address Info (First Name, Last Name, City* & Zip Code)
  • Gender
  • Email Address
  • Phone Number (E164 Formatted)
Both Google and Meta activation use SHA256-hashed email address as the primary match key.
ナレッジ記事番号

000923348

 
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Salesforce Help | Article