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Data 360: Billing and Pricing Questions

Date de publication: Nov 12, 2025
Description

Note: If you have any questions about your billing or pricing, please reach out to your Account Executive for details. Account Executives can leverage Salesforce's internal Sales Operations team for assistance. Questions about billing or pricing cannot be advised on by Data 360 (formerly Data Cloud) Technical Support teams.

How Data 360 usage impacts your billing is dependent on how your Data 360 org is contracted. Data 360 customers whose orgs are contracted as Customer Data Platform orgs should refer to Customer Data Platform Billable Usage Calculations. Customers whose orgs are contracted as Data 360 or Data 360 for Marketing orgs should refer to Data 360 Billable Usage Types. If you are unsure how your org is contracted, please reach out to your account team for clarification. A Monthly Usage Summary is emailed to your account's billing contact each month. If your Monthly Usage Summary includes totals for Engagement Events, Segment Publishes and Unified Profiles then your org is contracted as a Customer Data Platform org. 

The "Data 360: Overage Consumption Review" Expert Coaching Session to explain billing definitions and give high-level best practices relating Data 360 billing and usage is available to customers with either a Premier Success Plan or Signature Success Plan. See Get to Know Expert Coaching Sessions or reach out to your account team for information on how to access Expert Coaching Sessions. 

Résolution

FAQs

Why is my Unified Profile total usage higher than the number of Unified Profiles listed on the summary on the Identity Resolution record in my org?

As outlined in Customer Data Platform Billable Usage Calculations, if you’re using Identity Resolution to reconcile source profiles into Unified Profiles, the billable Unified Profile count is the sum of both:

  • The number of known Unified Profile records for all active identity rulesets. To determine how many Unified Profile records you have, view the Identity Resolution Summary for each active ruleset. Locate the number of Unified Profiles for the ruleset in the summary. Add the number of known Unified Profiles across all rulesets.
  • The number of all records in all DLOs, regardless of category, mapped to DMOs categorized as Profile, excluding DMOs that are part of Identity Resolution. These records are included in the count because you can use them to create segments. DLOs that are mapped to Other type DMOs are counted as Engagement Events and not as Unified Profiles.

To see what data streams are mapped to Profile category data model objects, you can go to the Data Model tab, click the Display As button on the top right and choose Graph. In the Graph view of your data model, all Profile category DMOs are shown in green. Click on these DMOs and refer to the Mapped data streams field to see all data streams mapped to each DMO. Any Data Lake Object (DLO) that is mapped to a Profile category DMO other than the Individual DMO or Contact Point DMOs will count toward your Unified Profile total usage.

Why do I see a total for Unified Profiles if there is no Identity Resolution configured in my org?

As outlined in Customer Data Platform Billable Usage Calculations, if you’re not using identity resolution, the billable profile count is the sum of all records in all data lake objects (DLOs), regardless of category, mapped to data model objects (DMOs) categorized as Profile type. Both known and unknown profile records are counted. DLOs that are mapped only to the following DMOs are excluded from this count.

  • Account Contact
  • Contact Point Address
  • Contact Point App
  • Contact Point Consent
  • Contact Point Email
  • Contact Point OTT Service
  • Contact Point Phone
  • Contact Point Social
  • Device
  • Party Identification

To check what data streams are mapped to Profile category data model objects, you can go to the Data Model tab, click the Display As button on the top right and choose Graph. In the Graph view of your data model, all Profile category DMOs are shown in green. Click on these DMOs and refer to the Mapped data streams field to see all data streams mapped to each DMO. Any data stream mapped to a Profile DMO that is not listed above will count toward your Unified Profiles usage.

 

Why does the Total Usage in my Monthly Usage Summary email not match what I see in my org's Setup?

The Help documentation View Your Salesforce Org’s Usage-Based Entitlements lists how to check your org's usage (Setup > Company Information > Usage-Based Entitlements). You may notice that the Amount Used in Setup for some Data 360 entitlements (e.g. Data 360 Maximum Number of Events or Data 360 Maximum Number of Segment Publishes) does not match the Total Usage amount in your Monthly Usage Summary email.

The Monthly Usage Summary only shows usage for your current billing contract period. However, the Amount Used in Setup will reflect all usage since you first purchased a contract for your org (Note: you can refer to the Start Date column for any entitlement in the Usage-Based Entitlements related list in Setup to see from what date the Amount Used is being counted). If you have renewed your contract the Monthly Usage Summary may show a smaller Total Usage than what you see in Setup. You can ask your account executive to confirm from what start date the Total Usage in your Monthly Usage Summary is being calculated. Account Executives can lookup your account in their internal usage/overage dashboard and refer to the Start Date column for any entitlement to confirm this date.

Numéro d’article de la base de connaissances

000983244

 
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Salesforce Help | Article