When building a view using Google Analytics (GA), some metrics may return 0 values even though the fields were not greyed out from the data source pane.
The dimension(s) and measure(s) used are not compatible with each other.
Ensure that the metrics and dimensions being pulled into Tableau are compatible. For example, the following combination will return 0 values:
Use the Google Analytics Query Explorer to test queries before bringing them in to the Tableau product.
The Google Analytics Query Explorer can be used to test queries.
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