Segue una panoramica delle funzionalità e degli oggetti denominati utilizzati in ciascun prodotto di marketing.
|
Marketing Cloud |
Account Engagement |
Engagement | |
|
Richiede Sales Cloud o Service Cloud? |
Sì |
Sì |
No |
|
Strumento visivo di automazione |
Flow Builder |
Engagement Studio |
Journey Builder |
|
Altre funzioni automatiche |
- |
Azioni di completamento, regole di automazione |
Automation Studio |
|
Oggetti persona |
Persone unificate, lead, referenti |
Clienti potenziali, lead, referenti, account personali |
Sottoscrittori |
|
Strumento di segmentazione |
Segmenti Data Cloud |
Elenchi |
Estensioni dati |
|
Editor di contenuti |
Editor generatore di esperienze |
Generatore Lightning per email e landing page, generatore classico per i moduli. |
Content Builder, CloudPages |
Questo prodotto è stato lanciato con il rilascio Spring '24.
Questo prodotto era noto in precedenza come Pardot.
Questo prodotto era noto in precedenza come Marketing Cloud.
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