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Unable to Connect to Google Ads

Publish Date: Jan 30, 2025
Description

After April 27, 2022, attempting to create a connection through the Google Ads connector results in an error similar to the following: 

Unable to connect to Google Ads

 

Cause

On April 27th, 2022, Google is deprecating the Adwords API, which is used for Tableau's Google Ads connector,  in favor of the newer Google Ads API.

 

Resolution

Use one of the following workarounds: 

  • Use a third-party driver to connect directly to Google Ads from Tableau. Both CData and Simba offer drivers that can be purchased and used with Tableau to connect to Google Ads data.
    Note: The above drivers are provided and supported directly by the various third-party providers, not by Tableau, and are linked here for informational purposes.  
  • Use the Google Ads transfer service to push Google Ads data to BigQuery or another database with a native Tableau connector. Then use one of Tableau's connectors to access the transferred data.
  • Export Google Ads data to flat files of various formats and then connect to those directly from Tableau.

 

Additional Resources

This blog post from Google has more information about the deprecation of the Google Adwords API. 

 

Knowledge Article Number

001534102

 
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