Data Action does not convert timezones for DateTime fields based on the Data Action Target. For example, when synchronizing DateTime type data to Marketing Cloud Data Extension using Data Action, the data will maintain the UTC DateTime value, but will be stored in Marketing Cloud as CST.
e.g.) Data 360: 2024/01/01 00:00:00 UTC --> Marketing Cloud: 2024/01/01 00:00:00 CST
If you need to convert timezones for DateTime fields based on Data Action Target, it is necessary to pre-convert the data in the data source using Formula Field or Data Transforms, etc.
001622569

We use three kinds of cookies on our websites: required, functional, and advertising. You can choose whether functional and advertising cookies apply. Click on the different cookie categories to find out more about each category and to change the default settings.
Privacy Statement
Required cookies are necessary for basic website functionality. Some examples include: session cookies needed to transmit the website, authentication cookies, and security cookies.
Functional cookies enhance functions, performance, and services on the website. Some examples include: cookies used to analyze site traffic, cookies used for market research, and cookies used to display advertising that is not directed to a particular individual.
Advertising cookies track activity across websites in order to understand a viewer’s interests, and direct them specific marketing. Some examples include: cookies used for remarketing, or interest-based advertising.