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Data 360: Data Action does not convert timezones for DateTime fields based on the Data Action Target

게시 일자: Nov 13, 2025
상세 설명

Data Action does not convert timezones for DateTime fields based on the Data Action Target. For example, when synchronizing DateTime type data to Marketing Cloud Data Extension using Data Action, the data will maintain the UTC DateTime value, but will be stored in Marketing Cloud as CST.
e.g.) Data 360: 2024/01/01 00:00:00 UTC --> Marketing Cloud: 2024/01/01 00:00:00 CST

If you need to convert timezones for DateTime fields based on Data Action Target, it is necessary to pre-convert the data in the data source using Formula Field or Data Transforms, etc.

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