Data 360: Use of Wildcard(*) in Filter Criteria in Segmentation

Instead of using the operators "Is Equal To = (*)" or "Exists As A Whole Word = (*)" in the condition, it's better to use the "Has Value" operator with some valid value. Why?

• "Is Equal To  = (*)" and "Exists As A Whole Word = (*)": These can be too broad and may not yield the expected results. They can also lead to errors like "SEG_ERROR_UNKNOWN".
  - "Has Value": This checks if a field has any valid value, making it more straightforward and reliable.
  - Alternative: You can also use "Is Equal to" or or "Exists as a Whole word" with a specific value  instead of (*) for precise matching.