How to Disable Tracking for Specific URLs in Marketing Cloud Engagement

Insert the following AMPscript into the text or HTML blocks of your email.

Note: The following codes are samples. Modify them according to your requirements and ensure you verify the AMPscript works as expected in advance.

Option 1

This method uses the Concat and V functions to prevent the system from recognizing the string as a URL, thereby blocking the addition of tracking parameters.

%%[ 
var @URL 
set @URL = 'https://example.com' /* URL to disable tracking */
var @UnTrackedURL
set @UnTrackedURL = Concat('<a href=', v(@URL), '>Click Here</a>')
]%%
%%=v(@UnTrackedURL)=%%

Option 2

This method uses the TreatAsContent function to prevent the addition of tracking parameters.

%%=TreatAsContent('<a href="https://example.com">Click Here</a>')=%%