Tracking Email Engagements for Marketing Cloud Applications - Reports & Dashboard

To gain valuable insights into the performance of your email campaigns, navigate to the 'Analytics' tab within the Marketing App. Here, you will find a variety of pre-existing reports and dashboards designed to provide comprehensive analytics.

Reports

Within the 'Email Engagement Reports' Folder, you will discover a collection of automated reports that meticulously track your email activities.

• All Email Activities - This report offers cross-campaign metrics, providing a holistic view of all email activities.

The All Email Activities report presents the following data grouped by Campaign Name, Flow Name, and Market Segment:

• • Total Records
  • Total Is Sent
  • Total Is Open
  • Total Is Bounce
  • Total Is Unsubscribe
  • Total Is Click
  • Open Rate (%)
  • Bounce Rate (%)

• Email Sends by Status - Analyze the status of your email sends to understand their distribution and performance.

The Email Sends by Status report displays data on Total Records, categorized into NOT_Sent and Sent values.

• KPls for Email Engagement - This report focuses on key performance indicators related to email engagement, such as click rate and open rate.

The 'KPIs for Email Engagement' report provides the following data grouped by Email Name:

• • Total Records
  • Total Is Sent
  • Total Is Open
  • Total Is Click
  • Total Is Bounce
  • Total Is Unsubscribe
  • Total Emails Sent
  • Open Rate (%)

• Sent Email Outcomes - Delve into the outcomes of the emails that were sent, offering insights into their effectiveness.

The Sent Email Outcomes report presents Total Records of the following data, grouped by Engagement Channel Action such as Bounces:

• • Name
  • Market Segment
  • Flow Element
• Top Campaigns by Click-through Rate - Identify the top-performing campaigns based on their click-through rates.

The 'Top Campaigns by Click-Through Rate' report provides the following data organized by Campaign Name:

• • Flow Name
  • Market Segment
  • Is Sent
  • Is Open
  • Is Bounce
  • Click-Through Rate(%)

• Total Email Activities - Track the total email activities over a specified period to monitor trends and performance.

The 'Total Email Activities' report presents the following data categorized by Engagement Date:

• • Campaign Name
  • Market Segment
  • Flow Name
  • Is Sent
  • Is Open
  • Is Bounce

Dashboards

In the 'Email Engagement Dashboard' Folder, you will find Lightning Dashboards that visually represent your marketing campaign analytics through interactive graphs and widgets:

• Email Engagement Dashboard - This dashboard provides Analytics on Email Engagement, allowing you to explore the outcomes of your email marketing efforts across various campaigns.

The 'Email Engagement Dashboard' includes the following widgets:

• • Status Bar Graphs:

• • • Total Emails Sent
    • Open Rate (%)
    • Click-Through Rate (%)
    • Bounce Rate (%)
    • Opt-Out Rate (%)
      
  • Line Graphs:

• • • Total Email Activities
  • Bar Graphs:

• • • Top 5 Campaign Click Engagement
  • Donut Charts:

• • • Email Sends by Status
    • Sent Email Outcomes
  • Table Widget:

• • • All Email Activities