Data Action Target For Marketing Cloud Missing Business Unit

Sometime, customer would reach out to support engineers in regards to why when creating a Data Action Target for Marketing Cloud, user cannot see any Business Unites populated to allow the user to select.
 

This help article here: Create a Marketing Cloud Engagement Data Action Target - Provides foundational prerequisite needed to be completed in order to start creating Data Action Target with Marketing Cloud. What is missing from the help article, on the first bullet point: "The Engagement connection is set up in Data 360." - This steps require user to follow: Set Up a Marketing Cloud Engagement Connection in Data 360 (Step 11) must be completed in order for user to see Business Units when creating a Marketing Cloud Data Action Target. 

 

Sometimes, user will report that this (optional) step 11 " Select Business Units to Activate (Optional)" is not visible within their org. This is because the org is missing a Segment/Activation Add On License. Learn more about the Segment/Activation Add On License here: 

Data 360 Standard Permission Sets - This license will provide the org with additional permission sets like "Data 360 Marketing Admin" which will allow user to see and complete step 11 in Marketing Cloud Connector Setup.