Marketing Cloud Intelligence - X (Twitter) API Changes for January 2025

Marketing cloud Intelligence is updating the X connectors to align with the latest API capabilities. These changes are being made due to updates to the APIs that X will be making within January 2025.

These changes are scheduled to roll out within January 2025 and can affect data retrieval.

X Ads

Creative text values are no longer retrieved.

X Social

Quoted and Replied tweets are no longer retrieved.

The previous 3,200-tweet limit per response is removed, allowing unlimited tweet retrieval.

X Engagement

Quoted and Replied tweet are no longer retrieved.

The previous 3,200-tweet limit per response is removed, allowing unlimited tweet retrieval.

These metrics are no longer supported:

• Social_Media_Views

• Social_Email_Tweet

• Social_Media_Engagements

• Social_Hashtag_Clicks

• Social_Detail_Click

• Social_Permalink_Clicks

• Social_User_Profile_Clicks

• Social_App_Install_Attempts

X Competitive

The X Competitive connector is being deprecated. Competitor historical data remains available in existing data streams.

X Engagement

To continue using the X Engagement connector, complete these steps:

• New Data Streams—select all accounts you want to retrieve data for.

• Existing Data Streams—make sure an account ID is selected.

If no account ID is selected before the update, the stream will fail until an account ID is added.