The Data Import Wizard uses page layouts and field-level security to determine the fields available on import.
In order for a field to be visible within the Data Import Wizard, it must be available to the user within the associated page layout and field-level security. This applies to end users as well as users with a System Administrator profile.
This article explains how to resolve the issue of fields not being available for mapping in the Data Import Wizard, including custom lookup fields.
If users report that fields are no longer available for mapping in the Data Import Wizard, ensure that the affected user has access to the missing fields.
Custom Master-Detail and Lookup relationships are fundamentally similar, except Master-Detail fields are always required, while Lookups are optional. The screenshot below shows a custom object import with a custom lookup field. During import, Standard lookups can be matched using either the Salesforce record ID or the record name. Ensure this same flexibility (matching by ID or name) is available for custom lookup fields as well.
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