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Engagement - WhatsApp Business Platform - WhatsApp sends fail due to '131008' Error

公開日: Jul 3, 2026
説明

Overview

WhatsApp sends may fail with error code 131008 when targeting Contacts from a Journey in Marketing Cloud MobileConnect. As outlined in  Meta's documentation, this error occurs when a required parameter within the WhatsApp Message Template is missing or not properly configured.

To resolve these errors, you will need to review both the WhatsApp Message within Content Builder, along with your Journey's Entry Source to validate that all required attributes are configured properly with data values.

 

解決策

Content Builder

  • Navigate to Content Builder
  • Review the content and variables within your WhatsApp Message Template
    • WhatsApp Messages can have two types of values for variables:
      • Static
      • Dynamic
        • Personalization Strings through the use of AMPscript

Please note, a common cause for this error is using the same Personalization String in multiple Variables .

For example, the Personalization String, %%FirstName%% is used in two Variables, 1 & 3, of your content.

To resolve this, you will need to use AMPscript to have 2 different Personalization Strings, such as %%FirstName%% for Variable 1 and %%FirstNameABC%% for Variable 3. Please see the How to Use AMPscript for META WhatsApp Integration in Salesforce Marketing Cloud Engagement article for more details.

Entry Source

  • Navigate to your Entry Source within Contact Builder
  • Review the fields being used within your Variables to ensure:
    • Data is present
    • The field is set to non-nullable
ナレッジ記事番号

004464146

 
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Salesforce Help | Article