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Understand how Account Engagement merge fields impact the Marketing Cloud Next content builder experience

Publiseringsdato: Apr 23, 2026
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Note: this article is only applicable to Marketing Cloud Account Engagement customers who are utilizing the New Campaign Experience with Marketing Cloud Features for Account Engagement.

When sending a Marketing Cloud Next email, you may realize that email are never delivered and encounter flow errors in reporting (see Flow Run Details by Individual type reports).

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This can be caused by using Account Engagement specific merge fields within your email content. These merge fields can only be rendered when sending email via Account Engagement on Email Content records. However, these Account Engagement specific merge fields are visible in the content builder when building and sending email via Marketing Cloud (If you do not have Account Engagement, you will not see the merge fields in your content builder).

If you attempt to send Marketing Cloud emails with these Account Engagement specific merge fields, the campaigns will allow you to activate the email send, but the email sends will fail in the backend and not be delivered due to rendering errors.

Below are a list of all Account Engagement specific merge fields categories that will cause rendering issues during email send time. Do not use any of these merge fields for email sends that are triggered from the campaign record.

Merge Field CategoryExamples of Merge Fields
(not an exhaustive list)		Exceptions
Organization{!$organization.Name}
{!$organization.Phone}		EXCEPTION: the Physical Address field under the Organization category is allowed in Marketing Cloud (also seen as {!$organization.Address} in the content builder)
Recipient{!$recipient.FirstName}
{!$recipient.Name}
{!$recipient.Company}		none
Sender{!$sender.Email}
{!$sender.Name}		none
Other{!$other.Unsubscribe}
{!$other.EmailPreferenceCenter}
{!$other.View_Online}		none

 

For emails sent via Marketing Cloud Next, please utilize any of the following merge fields:

Merge Field CategoryNotes

Unified Individual		This option will not show up if you have a data graph configured in Marketing Cloud setup.


Data Graph Attributes
(shown as Select Data Graph Attributes)		This is only available if you have a data graph configured in Marketing Cloud Setup.


Saved Expressions		This is only available if you have saved expressions configured for personalization.

Select Event		To use event data, you must have first assigned an event to your message on the Data Source tab. This is only available for emails associated with event triggered flows.

Link		Used for Unsubscribe and Preference Manager links

Organization		Only the Physical Address field under the Organization category is allowed in Marketing Cloud (also seen as {!$organization.Address} in the content builder)

 

Knowledge-artikkelnummer

004518450

 
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Salesforce Help | Article