Tips for managing Data Cloud credit consumption when using Marketing Cloud Next

Below are two methods to reduce credit consumption for Batch Profile Unification via Identity Resolution rulesets:

1) Configure a filter on relevant Data Lake Objects (DLOs)
Adding a filter to your DLO, will reduce the number of rows processed by Identity Resolution. You can use a filter to only process records you would like to utilize for Marketing Cloud Next.

• For an Identity Resolution rule for Individual, consider adding a filter to the contact, lead, and/or prospect DLOs.
• If you have an Identity Resolution rule for Account, considering adding a filter to the account DLO.

2) Avoid excessive editing of the Identity Resolution ruleset or other modifications that trigger a full reprocess

In certain circumstances, identity resolution is triggered to fully reprocess a ruleset. These actions can trigger a full run of a ruleset, which can consume a significant number of credits.

• Changing a ruleset's match rules.
• Changing a ruleset's reconciliation rules.
• Mapping a new data lake object (DLO) to a data model object (DMO) that's used in a ruleset.
• Mapping a new field to a DMO that's used in a ruleset.