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Tips for managing Data Cloud credit consumption when using Marketing Cloud Next

Publiceringsdatum: Apr 23, 2026
Beskrivning

While Marketing Cloud Next features utilize a variety of Data Cloud functions that consume credits, Batch Profile Unification via Identity Resolution rulesets is typically the culprit when users observe a spike in Data Services Credits usage in Digital Wallet.

Notes:

  • This applies to Marketing Cloud Next (Growth/Advanced editions) and customers using the Marketing App in Salesforce Foundations.
  • Marketing Cloud Next will use other Data Cloud features that consume Data Service Credits besides Identity Resolution.
  • Other features/services may also utilize Data Cloud functions and usage spikes may not necessarily be due to Marketing Cloud Next usage.
Lösning

Below are two methods to reduce credit consumption for Batch Profile Unification via Identity Resolution rulesets:

1) Configure a filter on relevant Data Lake Objects (DLOs)
Adding a filter to your DLO, will reduce the number of rows processed by Identity Resolution. You can use a filter to only process records you would like to utilize for Marketing Cloud Next.

  • For an Identity Resolution rule for Individual, consider adding a filter to the contact, lead, and/or prospect DLOs.
  • If you have an Identity Resolution rule for Account, considering adding a filter to the account DLO.


2) Avoid excessive editing of the Identity Resolution ruleset or other modifications that trigger a full reprocess

In certain circumstances, identity resolution is triggered to fully reprocess a ruleset. These actions can trigger a full run of a ruleset, which can consume a significant number of credits.

  • Changing a ruleset's match rules.
  • Changing a ruleset's reconciliation rules.
  • Mapping a new data lake object (DLO) to a data model object (DMO) that's used in a ruleset.
  • Mapping a new field to a DMO that's used in a ruleset. 
Knowledge-artikelnummer

004633782

 
Laddar
Salesforce Help | Article