Data 360: Applying data retention settings to Data Lake Objects

While the ability to configure data retention settings directly within the Data Cloud UI is not yet available, retention rules can be manually applied from the backend.

⚠️ Important Scope & Calculation Note:

Data retention is strictly applied based on the Event Time Field selected during data stream creation. Deletion calculations and metadata table partition purges evaluate records against this specific timestamp field only.

Request Requirements:

To request backend data retention configuration for a DLO, please log a Data 360 support case and provide the following details:

• DLO Developer Name: Must be the exact API developer name ending in __dll.
• Desired Retention Period (in Days): Specify the expected retention period in days only (e.g., share 365 days rather than 1 year or 12 months).
  • Minimum Limit: The retention period must be greater than or equal to 7 days. Retention periods under 7 days (e.g., 1 day) are unsupported.
• Event Time Field Name: The specific event time timestamp field on the DLO used to calculate the retention cutoff.
• Supported DLO Type: Data retention can only be applied to 'Engagement' type DLOs. It cannot be applied to Data Model Objects (DMOs) or non-Engagement DLO types.

💡 Billing Impact: Applying data retention settings to your DLOs will not impact your Data Cloud credit consumption.