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Salesforce New SMS Opt-Out Keywords (REVOKE / OPT OUT) Not Automatically Enforced on Standard SMS Channels

Fecha de publicación: Sep 10, 2025
Descripción

As per updated A2P messaging compliance regulations, the SMS ecosystem now requires support for additional opt-out keywords: REVOKE and OPT OUT. While these keywords are automatically supported in Enhanced SMS, Standard SMS channels do not enforce them by default.

Customers using Standard SMS must proactively configure these opt-out keywords to ensure compliance. Failure to do so may result in non-compliance with ecosystem regulations, potentially affecting message deliverability and customer experience.

Solución

To address this change, you have two options:

Option 1: Upgrade to Enhanced SMS (Recommended)

Enhanced SMS channels automatically enforce all required opt-out keywords, including REVOKE and OPT OUT. Upgrading ensures full compliance with minimal effort.  See the Salesforce Help on Upgrading from Standard to Enhanced Messaging for more information.

Option 2: Manually Configure Keywords in Standard SMS

If continuing with Standard SMS:

  1. Go to Setup
  2. Find and select Messaging Settings
  3. Select the Standard Channel you want to configure
  4. Click Edit on the far right of the corresponding channel
  5. In the Edit Channel popup:
    1. Scroll to the Opt-Out Keywords section
    2. Add the required keywords
    3. Save your changes
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